About
I'm a UX Researcher at Turo, working on Risk and Protection. Before Turo, I was a UX Researcher at Splunk, working on their newest enterprise and DevOps solution, Splunk's Observability Suite. I have worked in UX Strategy and UX research for Fannie Mae and Uber in the past. I benefit from my broad background in design, having earned a degree and taught university courses on Industrial Design, and running a private custom jewelry line, Piaf, since 2010. This unique professional journey stems from deep curiosity and passion for how human-made products, physical and digital, interact with the users. My curiosity, passion, and lateral thinking approach led me to pursue a career in UX Research.
What's my story
My first exposure to design was through Industrial Design—to which I refer as my first love, the love that showed me the world and made me do crazy things. It taught me the design principles and how to turn ideas into products that would meet users' needs. I also realized that I love building stuff. This led me to Jewelry Design, not only to be making stuff but also to express myself and translate peoples' feelings into wearable objects. My approach to jewelry is to capture emotions to bring and keep memories alive (Emotional Design). Eventually, I started questioning the WHAT and WHY behind product design from a user point of view. Design Management helped me find answers to those questions and find out that design is about shaping the world in which we live to satisfy our needs as people.
MY UX Research Approach
I work with product teams and cross-functional stakeholders to uncover users’ needs, wants, and underlying desires. I employ a wide range of user-centered research tools and methodologies to help identify new opportunities and experiences that users love.
I look forward to sharing my experiences, views on design and research, and my UX Research portfolio. Let’s connect on LinkedIn, or email me at ldi.arturodiaz@gmail.com.